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About Us

Welcome to SMART CARRY Luxury Inserts, where sophistication meets functionality. Our mission is to transform your everyday handbag into a masterpiece of efficiency and elegance. Each of our products is meticulously crafted to streamline your essentials with unparalleled style.

Our Story

Founded by visionary fashion designer Ivanka Ska, SMART CARRY Luxury Inserts began with a single goal: to design handbag accessory that would help locating all the items in our we carry on daily bases and to fuse it with fashion and modern practicality.  Known for her dynamic impact on the Tampa Bay fashion scene and her elegant, distinctive styling, Ivanka has redefined handbag organization with a keen eye for design and an unwavering commitment to quality. All our organizers are Made in USA.

Ivanka Ska - Founder

A titan of the fashion industry, Ivanka Ska is celebrated for propelling fashion as an art form in Tampa Bay. Her trailblazing initiatives and charismatic flair have cultivated a robust fashion movement locally. Her designs have been a mainstay at Fashion Week Tampa Bay and on runways across the United States. Awarded Creative Loafing's Best Local Designer and Best Local Wearable Art Designer in 2008, and later the Best Fashion High award in 2012 for her innovative shoe designs, Ivanka’s creations have graced European museums, including exhibitions at the Grassi Museum in Germany and Spielzeug Welten Museum in Basel, Switzerland.

Turning adversity into inspiration, Ivanka shifted focus following a challenging diagnosis, channeling her creativity into the design of SMART CARRY Luxury Inserts. These exquisite organizers are crafted in the USA, combining luxury with functionality, and are available at renowned venues like The Dalí Museum Store.

Exhibitions and Media Contributions

Ivanka’s influential work includes significant international exhibitions and collaborations, such as the "SHOEting Stars" at KUNST HAUS WIEN in Vienna and a multi-year showcase at the Spielzeug Welten Museum Basel. As a Fashion Contributor for Fox News Good Day Tampa Bay and DAYTIME NBC, she has brought the fashion community closer to viewers, bridging the gap between high fashion and accessible style.

Our Values

At SMART CARRY, we believe in the power of design to transform daily experiences. Our core commitments are:

  • Innovation: We constantly evolve our designs to meet and exceed customer expectations.
  • Quality: Each insert is crafted with premium materials and meticulous attention to detail.
  • Customer Centricity: We strive to exceed customer expectations with exceptional service and thoughtful designs.

Join Our Community

Experience the transformative power of SMART CARRY Luxury Inserts and discover how we make every day organized and elegant. Whether you’re visiting The Dalí Museum Store, browsing our website, or shopping on Amazon, we are delighted to make your lifestyle better with our products.